{"id":7872,"date":"2026-03-12T13:30:00","date_gmt":"2026-03-12T19:30:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=7872"},"modified":"2026-03-12T12:48:05","modified_gmt":"2026-03-12T18:48:05","slug":"the-home-depot-anuncia-inversion-de-2650-millones-de-pesos-y-se-suma-al-programa-viviendas-del-bienestar","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=7872","title":{"rendered":"The Home Depot anuncia inversi\u00f3n de 2,650 millones de pesos y se suma al programa Viviendas del Bienestar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La corporaci\u00f3n multinacional <strong>The Home Depot<\/strong> ha ratificado su compromiso con el mercado mexicano al anunciar una inversi\u00f3n estrat\u00e9gica que asciende a los <strong>2,650 millones de pesos<\/strong> para el transcurso de este 2026. Este capital ser\u00e1 inyectado directamente en la expansi\u00f3n de su huella comercial, la apertura de nuevas unidades de venta y la actualizaci\u00f3n tecnol\u00f3gica de sus sistemas de gesti\u00f3n de inventarios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El movimiento busca no solo consolidar su liderazgo en el sector de mejoras para el hogar, sino tambi\u00e9n responder con agilidad a las nuevas din\u00e1micas de demanda que est\u00e1n surgiendo en diversas regiones del pa\u00eds, especialmente en aquellas con alta actividad de desarrollo habitacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los pilares m\u00e1s relevantes de este anuncio es la incorporaci\u00f3n formal de la empresa al programa federal <strong>Viviendas del Bienestar<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta colaboraci\u00f3n p\u00fablico-privada est\u00e1 dise\u00f1ada para transformar la cadena de suministro de los proyectos de vivienda social en M\u00e9xico. A trav\u00e9s de este esquema, <strong>The Home Depot<\/strong> facilitar\u00e1 el acceso a materiales de construcci\u00f3n, acabados y equipamiento b\u00e1sico para los beneficiarios de los cr\u00e9ditos y subsidios gubernamentales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La intenci\u00f3n es asegurar que los est\u00e1ndares de calidad en la construcci\u00f3n de viviendas asequibles se mantengan elevados, aprovechando la red de proveedur\u00eda y la asesor\u00eda especializada que ofrece la cadena en sus puntos de venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En t\u00e9rminos de infraestructura operativa, la inversi\u00f3n contempla el fortalecimiento de la log\u00edstica <strong>omnicanal<\/strong>. La compa\u00f1\u00eda destinar\u00e1 recursos significativos a la optimizaci\u00f3n de sus centros de distribuci\u00f3n y a la mejora de sus plataformas digitales para agilizar las entregas a domicilio y el servicio de recolecci\u00f3n en tienda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta modernizaci\u00f3n es cr\u00edtica para atender eficientemente el incremento de pedidos derivado de los proyectos de construcci\u00f3n masiva vinculados a la pol\u00edtica nacional de vivienda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este plan, <strong>The Home Depot<\/strong> busca cerrar la brecha entre la disponibilidad de productos y la ejecuci\u00f3n de obra, garantizando que el flujo de materiales hacia los sitios de construcci\u00f3n sea constante y eficiente, impulsando as\u00ed la competitividad del sector retail y la reactivaci\u00f3n econ\u00f3mica en las comunidades donde opera.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La corporaci\u00f3n multinacional The Home Depot ha ratificado su compromiso con el mercado mexicano al anunciar una inversi\u00f3n estrat\u00e9gica que asciende a los 2,650 millones de pesos para el transcurso de este 2026. Este capital ser\u00e1 inyectado directamente en la expansi\u00f3n de su huella comercial, la apertura de nuevas unidades de venta y la actualizaci\u00f3n tecnol\u00f3gica de sus sistemas de &hellip;<\/p>\n","protected":false},"author":7,"featured_media":7873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Home Depot ha ratificado su compromiso con el mercado mexicano al anunciar una inversi\u00f3n estrat\u00e9gica que asciende a los 2,650 millones de pesos\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder M\u00e9xico\"\/>\n\t<link rel=\"canonical\" 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