{"id":7452,"date":"2026-02-10T15:00:00","date_gmt":"2026-02-10T21:00:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=7452"},"modified":"2026-02-10T16:39:11","modified_gmt":"2026-02-10T22:39:11","slug":"mercado-libre-presenta-ip-booster-para-potenciar-la-competitividad-de-las-pymes-en-latam","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=7452","title":{"rendered":"Mercado Libre presenta IP Booster para potenciar la competitividad de las PyMEs en LatAm"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un esfuerzo por profesionalizar el comercio electr\u00f3nico y reducir la brecha de formalizaci\u00f3n en la regi\u00f3n, <strong>Mercado Libre<\/strong> ha anunciado el lanzamiento de <strong>IP Booster<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta iniciativa, dise\u00f1ada espec\u00edficamente para emprendedores y PyMEs, busca simplificar el proceso de registro de marcas a trav\u00e9s de una plataforma 100% digital integrada al ecosistema de la compa\u00f1\u00eda. El programa act\u00faa como un puente entre los vendedores y asesores legales expertos, permitiendo realizar el tr\u00e1mite a precios competitivos en los <strong>18 pa\u00edses<\/strong> donde opera la plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo estrat\u00e9gico de IP Booster es eliminar los cuellos de botella burocr\u00e1ticos que impiden a los vendedores escalar sus negocios. Al registrar su marca, los usuarios pueden acceder al estatus de <strong>Tienda Oficial<\/strong>, lo que desbloquea recursos exclusivos de crecimiento, protege sus activos contra copias y aumenta la credibilidad ante el consumidor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan <strong>Paula Fernandez Pfizenmaier<\/strong>, Directora de Propiedad Intelectual de Mercado Libre, esta herramienta es un &#8220;motor de formalizaci\u00f3n econ\u00f3mica&#8221; que garantiza la exclusividad y permite a los emprendedores invertir en su reputaci\u00f3n con seguridad jur\u00eddica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 del crecimiento comercial, la iniciativa refuerza la seguridad del ecosistema. IP Booster se integra con el <strong>Brand Protection Program (BPP)<\/strong>, que ya cuenta con m\u00e1s de <strong>87,000 derechos registrados<\/strong>, y con la <strong>Alianza Antipirater\u00eda (MACA)<\/strong>, donde colaboran m\u00e1s de 30 marcas globales como Microsoft, Sony y Lego. Con este lanzamiento, Mercado Libre no solo democratiza el acceso a la propiedad intelectual, sino que establece un est\u00e1ndar de transparencia y protecci\u00f3n frente a la falsificaci\u00f3n, aline\u00e1ndose con las exigencias de los organismos reguladores internacionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un esfuerzo por profesionalizar el comercio electr\u00f3nico y reducir la brecha de formalizaci\u00f3n en la regi\u00f3n, Mercado Libre ha anunciado el lanzamiento de IP Booster. Esta iniciativa, dise\u00f1ada espec\u00edficamente para emprendedores y PyMEs, busca simplificar el proceso de registro de marcas a trav\u00e9s de una plataforma 100% digital integrada al ecosistema de la compa\u00f1\u00eda. El programa act\u00faa como un &hellip;<\/p>\n","protected":false},"author":10,"featured_media":7454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,1],"tags":[314],"class_list":["post-7452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-uncategorized","tag-mercado-libre"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"En un esfuerzo por profesionalizar el comercio electr\u00f3nico y reducir la brecha de formalizaci\u00f3n en la regi\u00f3n, Mercado Libre ha anunciado el lanzamiento de IP Booster.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana Paula S\u00e1nchez\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.podermexico.mx\/?p=7452\" \/>\n\t<meta name=\"generator\" content=\"All in One 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