{"id":7258,"date":"2026-01-27T15:00:00","date_gmt":"2026-01-27T21:00:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=7258"},"modified":"2026-01-27T15:33:16","modified_gmt":"2026-01-27T21:33:16","slug":"eduardo-alvarez-franyutti-nuevo-global-cmo-de-grupo-bimbo","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=7258","title":{"rendered":"Eduardo Alvarez Franyutti, nuevo Global CMO de Grupo Bimbo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un movimiento para consolidar su presencia de marca a nivel internacional<a href=\"https:\/\/www.podermexico.mx\/?s=grupo+Bimbo\" title=\", Grupo Bimbo \">, <strong>Grupo Bimbo<\/strong> <\/a>ha integrado a <a href=\"https:\/\/www.linkedin.com\/in\/alvarez-franyutti\/\" title=\"Eduardo Alvarez Franyutti \"><strong>Eduardo Alvarez Franyutti<\/strong> <\/a>como su nuevo <strong>Global Chief Marketing Officer (CMO)<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El anuncio, realizado este 24 de enero de 2026, marca el fin de una exitosa etapa de m\u00e1s de 20 a\u00f1os de Alvarez Franyutti en <strong>Procter &amp; Gamble (P&amp;G)<\/strong>, donde desempe\u00f1\u00f3 diversos roles clave de liderazgo que fueron fundamentales para el desarrollo de marcas globales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su transici\u00f3n a la panificadora mexicana m\u00e1s grande del mundo subraya la apuesta de Bimbo por perfiles con visi\u00f3n multinacional y una s\u00f3lida base en el desarrollo de estrategias humanas y centradas en el valor del consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alvarez Franyutti destac\u00f3 que su integraci\u00f3n a Grupo Bimbo obedece a la profunda alineaci\u00f3n entre sus principios personales y los valores de la compa\u00f1\u00eda, la cual sostiene la creencia de que el \u00e9xito empresarial y el bienestar de las personas deben avanzar en conjunto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como ejecutivo mexicano, el nuevo Global CMO expres\u00f3 su orgullo por unirse a una organizaci\u00f3n que naci\u00f3 en M\u00e9xico y ha logrado escalar su operaci\u00f3n a m\u00e1s de <strong>30 pa\u00edses<\/strong>, convirti\u00e9ndose en una de las multinacionales m\u00e1s admiradas del sector de alimentos. Su enfoque en la direcci\u00f3n de marketing se centrar\u00e1 en escuchar y aprender de la cultura de la empresa para contribuir a un crecimiento que equilibre la escala global con la calidez humana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un movimiento para consolidar su presencia de marca a nivel internacional, Grupo Bimbo ha integrado a Eduardo Alvarez Franyutti como su nuevo Global Chief Marketing Officer (CMO). El anuncio, realizado este 24 de enero de 2026, marca el fin de una exitosa etapa de m\u00e1s de 20 a\u00f1os de Alvarez Franyutti en Procter &amp; Gamble (P&amp;G), donde desempe\u00f1\u00f3 diversos &hellip;<\/p>\n","protected":false},"author":7,"featured_media":7259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[767,115],"class_list":["post-7258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-grupo-bimbo","tag-nombramiento"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Grupo Bimbo ha integrado a Eduardo Alvarez Franyutti como su nuevo Global Chief Marketing Officer (CMO).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder M\u00e9xico\"\/>\n\t<link rel=\"canonical\" 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