{"id":6632,"date":"2025-12-06T11:00:00","date_gmt":"2025-12-06T17:00:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=6632"},"modified":"2025-12-05T01:23:21","modified_gmt":"2025-12-05T07:23:21","slug":"google-lens-se-asocia-con-gs1-para-permitir-el-acceso-instantaneo-a-la-informacion-de-medicamentos","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=6632","title":{"rendered":"Google Lens se asocia con GS1 para permitir el acceso instant\u00e1neo a la informaci\u00f3n de medicamentos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una nueva alianza entre <strong><a href=\"https:\/\/lens.google\/intl\/es-419\/\" title=\"Google\">Google<\/a><\/strong> y <strong>GS1<\/strong> \u2014la organizaci\u00f3n global que administra est\u00e1ndares de identificaci\u00f3n como c\u00f3digos de barras\u2014 busca transformar el acceso a la informaci\u00f3n sanitaria. Google ha integrado la lectura del c\u00f3digo <strong>GS1 DataMatrix<\/strong> en su herramienta <strong>Google Lens<\/strong>, permitiendo a pacientes, cuidadores y profesionales de la salud acceder a datos confiables de medicamentos directamente desde un <em>smartphone<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El c\u00f3digo GS1 DataMatrix es un est\u00e1ndar internacional que se encuentra en los empaques de medicamentos. Contiene informaci\u00f3n esencial, como el n\u00famero de lote, fecha de caducidad e identificadores \u00fanicos, cumpliendo con las regulaciones sanitarias de m\u00e1s de 70 pa\u00edses. Anteriormente, esta informaci\u00f3n se utilizaba casi exclusivamente para el control de inventarios en almacenes y farmacias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al escanear el c\u00f3digo con Google Lens, los usuarios podr\u00e1n visualizar los datos que el fabricante tenga disponibles p\u00fablicamente, incluyendo folletos electr\u00f3nicos de informaci\u00f3n para el paciente (<strong>ePILs<\/strong>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan <strong>Renaud de Barbuat<\/strong>, presidente y CEO de GS1, esta colaboraci\u00f3n representa un avance significativo al conectar los mundos f\u00edsico y digital de la atenci\u00f3n m\u00e9dica. El objetivo es impulsar la <strong>transparencia global en salud<\/strong> y brindar datos precisos para una toma de decisiones m\u00e1s segura.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguridad y decisi\u00f3n informada:<\/strong> La funcionalidad mejorar\u00e1 el acceso a datos verificados y reforzar\u00e1 la seguridad del paciente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sostenibilidad:<\/strong> Esta tecnolog\u00eda permite sustituir la informaci\u00f3n impresa por digital en los empaques, contribuyendo a la sostenibilidad ambiental. Se estima que, solo en Estados Unidos, los folletos impresos implican la p\u00e9rdida de 12 millones de \u00e1rboles anualmente.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, m\u00e1s de <strong>16,000 millones de envases<\/strong> en la Uni\u00f3n Europea y Estados Unidos ya incluyen estos c\u00f3digos, y la funci\u00f3n de escaneo est\u00e1 disponible en dispositivos Android. Se espera que la herramienta se lance pr\u00f3ximamente en M\u00e9xico y en dispositivos iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograr un acceso generalizado a la informaci\u00f3n confiable, la adopci\u00f3n total depender\u00e1 de la participaci\u00f3n paulatina de autoridades sanitarias y de la invitaci\u00f3n activa a los fabricantes para colocar en l\u00ednea la informaci\u00f3n b\u00e1sica de sus productos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una nueva alianza entre Google y GS1 \u2014la organizaci\u00f3n global que administra est\u00e1ndares de identificaci\u00f3n como c\u00f3digos de barras\u2014 busca transformar el acceso a la informaci\u00f3n sanitaria. Google ha integrado la lectura del c\u00f3digo GS1 DataMatrix en su herramienta Google Lens, permitiendo a pacientes, cuidadores y profesionales de la salud acceder a datos confiables de medicamentos directamente desde un smartphone. &hellip;<\/p>\n","protected":false},"author":10,"featured_media":6633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[1984,1985],"class_list":["post-6632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-google-lens","tag-gs1"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Una nueva alianza entre Google y GS1 busca transformar el acceso a la informaci\u00f3n sanitaria integrando a lectura del c\u00f3digo GS1 DataMatrix con Google Lens\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta 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