{"id":5480,"date":"2025-07-10T21:23:44","date_gmt":"2025-07-10T21:23:44","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=5480"},"modified":"2025-07-10T21:23:45","modified_gmt":"2025-07-10T21:23:45","slug":"ferrero-consolida-adquisicion-de-kellogg-por-3100-mdd","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=5480","title":{"rendered":"Ferrero consolida adquisici\u00f3n de Kellogg por 3,100 mdd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda italiana <strong>Ferrero<\/strong> concret\u00f3 la compra de <strong>WK Kellogg<\/strong>, el negocio de cereales escindido de Kellogg\u2019s, en una operaci\u00f3n valuada en <strong>3,100 millones de d\u00f3lares<\/strong>, que refuerza su estrategia de expansi\u00f3n en el mercado estadounidense y diversificaci\u00f3n de productos alimenticios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo contempla el pago de <strong>23 d\u00f3lares por acci\u00f3n<\/strong>, lo que representa una <strong>prima del 31%<\/strong> respecto al cierre previo en Wall Street. La adquisici\u00f3n incluye las redes de <strong>fabricaci\u00f3n, marketing y distribuci\u00f3n<\/strong> de WK Kellogg en <strong>Estados Unidos, Canad\u00e1 y el Caribe<\/strong>, consolidando la presencia de Ferrero en una categor\u00eda de consumo masivo que ha enfrentado desaf\u00edos recientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WK Kellogg, que se separ\u00f3 de su matriz en 2023 tras la creaci\u00f3n de <strong>Kellanova<\/strong>, ha registrado un desempe\u00f1o financiero limitado como empresa independiente. \u201cLa adquisici\u00f3n de WK Kellogg representa una oportunidad para fortalecer nuestro portafolio con marcas queridas por los consumidores estadounidenses\u201d, se\u00f1al\u00f3 <strong>Giovanni Ferrero<\/strong>, presidente ejecutivo del grupo, al destacar el valor estrat\u00e9gico de integrar productos como <strong>Frosted Flakes<\/strong>, <strong>Rice Krispies<\/strong> y <strong>Special K<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrero, que ya ocupa el tercer lugar en volumen de negocio en el sector de confiter\u00eda en EE. UU., busca ampliar su alcance m\u00e1s all\u00e1 de los dulces y chocolates, en un contexto marcado por el <strong>aumento de precios del cacao<\/strong> y el escrutinio regulatorio sobre productos con alto contenido de az\u00facar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La operaci\u00f3n a\u00fan est\u00e1 sujeta a aprobaci\u00f3n regulatoria y se espera que se cierre en el segundo semestre de 2025. La <strong>Fundaci\u00f3n WK Kellogg<\/strong>, principal accionista con el 16% de las acciones en circulaci\u00f3n, ha respaldado el acuerdo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda italiana Ferrero concret\u00f3 la compra de WK Kellogg, el negocio de cereales escindido de Kellogg\u2019s, en una operaci\u00f3n valuada en 3,100 millones de d\u00f3lares, que refuerza su estrategia de expansi\u00f3n en el mercado estadounidense y diversificaci\u00f3n de productos alimenticios. El acuerdo contempla el pago de 23 d\u00f3lares por acci\u00f3n, lo que representa una prima del 31% respecto al &hellip;<\/p>\n","protected":false},"author":7,"featured_media":5481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[81,1724,1723],"class_list":["post-5480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-adquisicion","tag-ferrero","tag-kelloggs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ferrero consolid\u00f3 la adquisici\u00f3n de la compa\u00f1\u00eda WK Kellogg por 3,100 mdd, reforzando su presencia en el mercado alimentario de EU\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder M\u00e9xico\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.podermexico.mx\/?p=5480\" 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