{"id":5228,"date":"2025-06-13T14:30:00","date_gmt":"2025-06-13T14:30:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=5228"},"modified":"2025-06-13T02:01:49","modified_gmt":"2025-06-13T02:01:49","slug":"kellanova-impulsa-nueva-planta-en-queretaro","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=5228","title":{"rendered":"Kellanova anuncia nueva planta en Quer\u00e9taro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda de <strong>snacks y cereales Kellanova<\/strong>, antes conocida como <strong>Kellogg Company<\/strong>, ha comenzado operaciones en una nueva planta en <strong>Quer\u00e9taro<\/strong>, destinada a la producci\u00f3n de <strong>Pringles<\/strong>. Este proyecto marca una inversi\u00f3n de <strong>660 millones de d\u00f3lares<\/strong>, consolidando la presencia de la empresa en la regi\u00f3n y aline\u00e1ndose con la estrategia de sustituci\u00f3n de importaciones promovida por el Gobierno mexicano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El presidente de Kellanova en Latinoam\u00e9rica, <strong>V\u00edctor Marroqu\u00edn<\/strong>, destac\u00f3 que la apertura de la f\u00e1brica representa <strong>la mayor inversi\u00f3n de la empresa en M\u00e9xico en los \u00faltimos 20 a\u00f1os<\/strong>. La instalaci\u00f3n se suma a las cinco plantas de producci\u00f3n de <strong>Pringles<\/strong> a nivel mundial, siendo la segunda en <strong>Am\u00e9rica Latina<\/strong>. Seg\u00fan la compa\u00f1\u00eda, el objetivo es atender el <strong>mercado nacional y expandir exportaciones a la regi\u00f3n<\/strong>, adaptando la oferta a los <strong>sabores tropicalizados<\/strong> preferidos por los consumidores locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El establecimiento de la planta se produce en un momento de <strong>crecimiento en la demanda de botanas<\/strong>, cuyo incremento en ventas ha superado al de <strong>cereales<\/strong> en la regi\u00f3n, de acuerdo con el informe anual de Kellanova. La decisi\u00f3n tambi\u00e9n responde a la necesidad de <strong>reducir la dependencia de importaciones<\/strong>, en un contexto de incertidumbre comercial global. <strong>\u201cLa mayor\u00eda de nuestros productos son hechos en M\u00e9xico, estamos produciendo tambi\u00e9n parte de nuestras materias primas de manera local\u201d<\/strong>, explic\u00f3 <strong>Marroqu\u00edn<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s del fortalecimiento productivo, la planta generar\u00e1 <strong>1,300 empleos directos<\/strong>, una cifra relevante ante la <strong>desaceleraci\u00f3n esperada en la creaci\u00f3n de empleo<\/strong> este a\u00f1o. Kellanova conf\u00eda en que la nueva operaci\u00f3n permitir\u00e1 optimizar su <strong>cadena de suministro<\/strong>, mejorar <strong>eficiencias<\/strong> y proteger la <strong>rentabilidad<\/strong>, en medio de ajustes en el comercio internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto de expansi\u00f3n de Kellanova llega en el marco de la transformaci\u00f3n corporativa iniciada en 2023, cuando <strong>Kellogg<\/strong> separ\u00f3 sus negocios en dos empresas independientes. Mientras <strong>WK Kellogg<\/strong> mantiene el negocio de <strong>cereales en Estados Unidos<\/strong>, Kellanova agrupa las marcas de <strong>snacks y cereales fuera de Norteam\u00e9rica<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda tambi\u00e9n atraviesa cambios estrat\u00e9gicos tras la <strong>adquisici\u00f3n anunciada por Mars<\/strong>, valorada en <strong>36,000 millones de d\u00f3lares<\/strong>, lo que podr\u00eda ampliar las <strong>sinergias y complementariedades entre ambas empresas<\/strong>. Aunque la compra a\u00fan espera aprobaci\u00f3n regulatoria, Kellanova proyecta una consolidaci\u00f3n que fortalecer\u00eda su presencia global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de snacks y cereales Kellanova, antes conocida como Kellogg Company, ha comenzado operaciones en una nueva planta en Quer\u00e9taro, destinada a la producci\u00f3n de Pringles. Este proyecto marca una inversi\u00f3n de 660 millones de d\u00f3lares, consolidando la presencia de la empresa en la regi\u00f3n y aline\u00e1ndose con la estrategia de sustituci\u00f3n de importaciones promovida por el Gobierno mexicano. &hellip;<\/p>\n","protected":false},"author":7,"featured_media":5229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-5228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kellanova inaugura su planta de Pringles en Quer\u00e9taro, consolidando producci\u00f3n local y fortaleciendo su presencia en Am\u00e9rica Latina con una inversi\u00f3n de 660 mdd\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" 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