{"id":5200,"date":"2025-06-10T14:49:52","date_gmt":"2025-06-10T14:49:52","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=5200"},"modified":"2025-06-11T03:58:12","modified_gmt":"2025-06-11T03:58:12","slug":"cofece-decidira-sobre-posible-monopolio-de-google-en-mexico","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=5200","title":{"rendered":"Cofece decidir\u00e1 sobre posible monopolio de Google en M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La <strong>Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece)<\/strong> se pronunciar\u00e1 la pr\u00f3xima semana sobre si <strong>Google incurri\u00f3 en pr\u00e1cticas monop\u00f3licas en el mercado de publicidad digital en M\u00e9xico<\/strong>, una decisi\u00f3n que podr\u00eda derivar en una multa de hasta <strong>8% de sus ingresos anuales en el pa\u00eds<\/strong>, seg\u00fan documentos p\u00fablicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>La investigaci\u00f3n, iniciada en <strong>2020<\/strong>, llev\u00f3 a un emplazamiento en <strong>2023<\/strong>, dando inicio a la fase de juicio del procedimiento. <strong>Google tuvo la oportunidad de presentar pruebas contra las acusaciones<\/strong>, mientras que la Cofece solicit\u00f3 informaci\u00f3n financiera de la empresa al <strong>Servicio de Administraci\u00f3n Tributaria (SAT)<\/strong> como parte del proceso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>El organismo regulador espera tomar una decisi\u00f3n antes del <strong>17 de junio<\/strong>, de acuerdo con su calendario oficial. <strong>&#8220;Ser grande no es malo, lo que importa es que no saques a ning\u00fan competidor con tus productos&#8221;<\/strong>, declar\u00f3 en 2020 <strong>Lina Ornelas, directora de Pol\u00edticas P\u00fablicas y Relaciones Gubernamentales de Google M\u00e9xico<\/strong>, en respuesta a investigaciones anticompetitivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Si la Cofece falla en contra de Google, la medida reflejar\u00eda los problemas legales que enfrenta la empresa en <strong>Estados Unidos<\/strong>, donde un juez de distrito determin\u00f3 que mantiene un <strong>monopolio ilegal en las b\u00fasquedas en l\u00ednea y la publicidad digital<\/strong>. En otro caso, el <strong>Departamento de Justicia<\/strong> ha considerado que Google deber\u00eda vender al menos su <strong>Google Ad Manager<\/strong>, que incluye su servidor de anuncios y su intercambio de publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>El caso de Google en M\u00e9xico se suma a otros precedentes de sanciones impuestas por la Cofece. La audiencia oral sobre el caso de Google se llev\u00f3 a cabo el <strong>20 de mayo<\/strong>, marcando uno de los pasos finales en este tipo de procedimientos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) se pronunciar\u00e1 la pr\u00f3xima semana sobre si Google incurri\u00f3 en pr\u00e1cticas monop\u00f3licas en el mercado de publicidad digital en M\u00e9xico, una decisi\u00f3n que podr\u00eda derivar en una multa de hasta 8% de sus ingresos anuales en el pa\u00eds, seg\u00fan documentos p\u00fablicos. La investigaci\u00f3n, iniciada en 2020, llev\u00f3 a un emplazamiento en 2023, dando &hellip;<\/p>\n","protected":false},"author":7,"featured_media":5201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"La Cofece decidir\u00e1 si Google incurri\u00f3 en pr\u00e1cticas monop\u00f3licas en publicidad digital en M\u00e9xico, con una posible multa de hasta 8% de sus ingresos anuales.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder M\u00e9xico\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.podermexico.mx\/?p=5200\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO 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