{"id":5137,"date":"2025-06-02T21:55:09","date_gmt":"2025-06-02T21:55:09","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=5137"},"modified":"2025-06-02T22:11:48","modified_gmt":"2025-06-02T22:11:48","slug":"mattel-lanza-la-unificacion-de-su-division-audiovisual-mattel-studios","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=5137","title":{"rendered":"Mattel lanza la unificaci\u00f3n de su divisi\u00f3n audiovisual: Mattel Studios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La <strong>fabricante de juguetes Mattel<\/strong> ha anunciado la <strong>fusi\u00f3n de sus unidades de cine y televisi\u00f3n<\/strong> bajo la nueva identidad de <strong>Mattel Studios<\/strong>, consolidando su estrategia para <strong>expandir su presencia en el sector del entretenimiento<\/strong>. La decisi\u00f3n busca <strong>capitalizar el \u00e9xito de la pel\u00edcula &#8220;Barbie&#8221;<\/strong> y fortalecer el desarrollo de <strong>contenidos basados en sus marcas ic\u00f3nicas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La estructura de <strong>Mattel Studios<\/strong> estar\u00e1 liderada por <strong>Robbie Brenner<\/strong>, quien asumir\u00e1 el cargo de <strong>presidenta y directora de contenido<\/strong>, reportando directamente al <strong>director ejecutivo de la compa\u00f1\u00eda, Ynon Kreiz<\/strong>. Seg\u00fan Kreiz, la visi\u00f3n del estudio es <strong>\u201ccolaborar con creadores l\u00edderes para hacer contenido de calidad sobresaliente basado en las marcas ic\u00f3nicas de Mattel\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El portafolio de <strong>Mattel Studios<\/strong> incluir\u00e1 <strong>pel\u00edculas y series basadas en franquicias reconocidas como Barbie, Hot Wheels, Polly Pocket y Masters of the Universe<\/strong>. La compa\u00f1\u00eda ya trabaja en <strong>\u201cMasters of the Universe\u201d<\/strong>, cuyo estreno est\u00e1 previsto para <strong>junio de 2026<\/strong>, y en <strong>\u201cMatchbox\u201d<\/strong>, que llegar\u00e1 en <strong>oto\u00f1o de 2026<\/strong>. Adem\u00e1s, se anunci\u00f3 la primera <strong>pel\u00edcula animada de Bob el Constructor<\/strong> con el actor y cantante <strong>Anthony Ramos<\/strong> como protagonista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La reestructuraci\u00f3n tambi\u00e9n trajo <strong>nuevas incorporaciones al equipo<\/strong>. <strong>Jennifer Breslow<\/strong>, quien hasta ahora dirig\u00eda la divisi\u00f3n de televisi\u00f3n y medios digitales en <strong>Legendary Entertainment<\/strong>, asumir\u00e1 la direcci\u00f3n de televisi\u00f3n en <strong>Mattel Studios<\/strong>, reforzando la producci\u00f3n de contenidos animados y live-action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fabricante de juguetes Mattel ha anunciado la fusi\u00f3n de sus unidades de cine y televisi\u00f3n bajo la nueva identidad de Mattel Studios, consolidando su estrategia para expandir su presencia en el sector del entretenimiento. La decisi\u00f3n busca capitalizar el \u00e9xito de la pel\u00edcula &#8220;Barbie&#8221; y fortalecer el desarrollo de contenidos basados en sus marcas ic\u00f3nicas. La estructura de Mattel &hellip;<\/p>\n","protected":false},"author":7,"featured_media":5138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[1654,1655],"class_list":["post-5137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-mattel","tag-mattel-studios"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mattel fusiona sus divisiones de cine y televisi\u00f3n en Mattel Studios para fortalecer su presencia en el entretenimiento con nuevos proyectos basados en sus marcas\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder M\u00e9xico\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.podermexico.mx\/?p=5137\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta 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