{"id":1766,"date":"2024-11-06T16:21:55","date_gmt":"2024-11-06T16:21:55","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=1766"},"modified":"2024-11-06T16:21:57","modified_gmt":"2024-11-06T16:21:57","slug":"mas-del-60-de-los-mexicanos-participara-en-el-buen-fin-2024-google-cloud","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=1766","title":{"rendered":"M\u00e1s del 60% de los mexicanos participar\u00e1 en el Buen Fin 2024: Google Cloud"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>M\u00e1s del 60% de los consumidores mexicanos planea participar en el Buen Fin 2024, seg\u00fan un estudio de la consultora R\/GA, comisionado por Google Cloud. <\/strong>El an\u00e1lisis, realizado entre julio y agosto de 2024, evalu\u00f3 la experiencia del cliente en 17 sitios de e-commerce en M\u00e9xico, identificando \u00e1reas clave de oportunidad en la b\u00fasqueda, personalizaci\u00f3n y soporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El reporte destac\u00f3 que m\u00e1s del 70% de los comercios electr\u00f3nicos no implementan tecnolog\u00edas como la b\u00fasqueda sem\u00e1ntica o la correcci\u00f3n de errores tipogr\u00e1ficos, lo que podr\u00eda dificultar la experiencia de compra. <strong>Adem\u00e1s, se observ\u00f3 que funciones como autocompletado y b\u00fasqueda por imagen son limitadas, lo que representa una oportunidad para mejorar la navegaci\u00f3n y aumentar las conversiones.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio tambi\u00e9n se\u00f1al\u00f3 que el 80% de los e-commerce no personalizan las recomendaciones basadas en el historial de navegaci\u00f3n, una pr\u00e1ctica que podr\u00eda incrementar las ventas. <strong>En cuanto al soporte, se destac\u00f3 que solo 2 de 13 chatbots fueron capaces de transferir correctamente la conversaci\u00f3n a un agente humano, lo que resalta la necesidad de mejorar las soluciones tecnol\u00f3gicas para optimizar la atenci\u00f3n al cliente durante la temporada de descuentos.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsapp.com\/channel\/0029VakwIAp1XqubKInYmc19\" target=\"_blank\" rel=\"noopener\" title=\"\u00a1\u00danete a nuestro canal de WhatsApp!\">\u00a1\u00danete a nuestro canal de WhatsApp!<\/a> \ud83d\udcf2 Mantente informado desde tu m\u00f3vil con las noticias m\u00e1s importantes, an\u00e1lisis, negocios, y tendencias del d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s del 60% de los consumidores mexicanos planea participar en el Buen Fin 2024, seg\u00fan un estudio de la consultora R\/GA, comisionado por Google Cloud. El an\u00e1lisis, realizado entre julio y agosto de 2024, evalu\u00f3 la experiencia del cliente en 17 sitios de e-commerce en M\u00e9xico, identificando \u00e1reas clave de oportunidad en la b\u00fasqueda, personalizaci\u00f3n y soporte. El reporte destac\u00f3 &hellip;<\/p>\n","protected":false},"author":7,"featured_media":1767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[507,506,442,104],"class_list":["post-1766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional","tag-analisis","tag-buen-fin-2024","tag-google-cloud","tag-mexico"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"M\u00e1s del 60% de los consumidores mexicanos planea participar en el Buen Fin 2024, seg\u00fan un estudio de la consultora R\/GA, comisionado por Google Cloud. El an\u00e1lisis, realizado entre julio y agosto de 2024, evalu\u00f3 la experiencia del cliente en 17 sitios de e-commerce en M\u00e9xico, identificando \u00e1reas clave de oportunidad en la b\u00fasqueda, personalizaci\u00f3n\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder M\u00e9xico\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.podermexico.mx\/?p=1766\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Poder M\u00e9xico - Donde los l\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\u00edtica y los negocios\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"M\u00e1s del 60% de los mexicanos participar\u00e1 en el Buen Fin 2024: Google Cloud - Poder M\u00e9xico\" \/>\n\t\t<meta property=\"og:description\" content=\"M\u00e1s del 60% de los consumidores mexicanos planea participar en el Buen Fin 2024, seg\u00fan un estudio de la consultora R\/GA, comisionado por Google Cloud. 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