{"id":11976,"date":"2026-11-05T17:43:25","date_gmt":"2026-11-05T23:43:25","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=11976"},"modified":"2026-11-05T17:43:32","modified_gmt":"2026-11-05T23:43:32","slug":"elisa-martinez-asume-la-direccion-de-medios-y-retail-media-de-the-coca-cola-company-en-mexico","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=11976","title":{"rendered":"Elisa Mart\u00ednez asume la direcci\u00f3n de Medios y Retail Media de The Coca-Cola Company en M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La directiva <strong>Elisa Mart\u00ednez<\/strong> se incorpor\u00f3 a <strong>The Coca-Cola Company<\/strong> como nueva directora de Medios y Retail Media en <strong>M\u00e9xico<\/strong> desde junio de <strong>2026<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con una trayectoria de m\u00e1s de <strong>25<\/strong> a\u00f1os en el sector y experiencia previa en empresas internacionales como <strong>Mattel<\/strong>, <strong>Avon<\/strong>, <strong>Warner Bros.<\/strong>, <strong>Intel<\/strong> y <strong>Sony<\/strong>, la ejecutiva estar\u00e1 a cargo de la estrategia integral de medios, la inversi\u00f3n digital, la compra program\u00e1tica y las activaciones en redes publicitarias de los principales minoristas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nombramiento se alinea con la reorganizaci\u00f3n operativa anunciada por la compa\u00f1\u00eda en octubre de <strong>2026<\/strong>, enfocada en integrar el comercio conectado, el uso de datos y la inteligencia artificial en su modelo de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egresada de Contadur\u00eda P\u00fablica y Finanzas por el <strong>Tecnol\u00f3gico de Monterrey<\/strong> y con una maestr\u00eda por la <strong>University of Leeds<\/strong>, <strong>Mart\u00ednez<\/strong> coordinar\u00e1 las acciones entre marketing, equipos comerciales y datos para vincular las campa\u00f1as publicitarias con los resultados de venta en el mercado mexicano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La directiva Elisa Mart\u00ednez se incorpor\u00f3 a The Coca-Cola Company como nueva directora de Medios y Retail Media en M\u00e9xico desde junio de 2026. Con una trayectoria de m\u00e1s de 25 a\u00f1os en el sector y experiencia previa en empresas internacionales como Mattel, Avon, Warner Bros., Intel y Sony, la ejecutiva estar\u00e1 a cargo de la estrategia integral de medios, &hellip;<\/p>\n","protected":false},"author":10,"featured_media":11978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2189,60],"tags":[716,115],"class_list":["post-11976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-empresas","tag-coca-cola","tag-nombramiento"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"La directiva Elisa Mart\u00ednez se incorpor\u00f3 a The Coca-Cola Company como nueva directora de Medios y Retail Media en M\u00e9xico desde junio de 2026. 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