{"id":11078,"date":"2026-09-18T16:00:00","date_gmt":"2026-09-18T22:00:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=11078"},"modified":"2026-09-18T14:52:20","modified_gmt":"2026-09-18T20:52:20","slug":"new-balance-inicia-accion-legal-contra-decathlon-ante-un-tribunal-federal-de-estados-unidos","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=11078","title":{"rendered":"New Balance inicia acci\u00f3n legal contra Decathlon ante un tribunal federal de Estados Unidos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La firma estadounidense <strong>New Balance<\/strong> present\u00f3 una demanda ante el tribunal federal de Massachusetts contra la compa\u00f1\u00eda francesa <strong>Decathlon<\/strong> por una presunta infracci\u00f3n de sus derechos de marca registrada y diluci\u00f3n de marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La controversia legal se origina por el dise\u00f1o de la l\u00ednea de zapatillas deportivas Kiprun de la marca europea, cuya letra lateral se asemeja al logotipo caracter\u00edstico de la empresa con sede en Boston.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La parte demandante argumenta que ha utilizado la letra distintiva de manera exclusiva desde la d\u00e9cada de 1970, invirtiendo cientos de millones de d\u00f3lares en la promoci\u00f3n y posicionamiento de su identidad comercial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mediante el recurso interpuesto ante la corte, la corporaci\u00f3n solicit\u00f3 detener la comercializaci\u00f3n del producto y exigi\u00f3 una indemnizaci\u00f3n econ\u00f3mica por da\u00f1os y perjuicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Ent\u00e9rate de las noticias m\u00e1s importantes en el mundo de los negocios dando click&nbsp;<a href=\"https:\/\/www.podermexico.mx\/\">aqu\u00ed<\/a><\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00a1S\u00edguenos en nuestro perfil oficial de&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/podermexico\/\">Linkedin<\/a>!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma estadounidense New Balance present\u00f3 una demanda ante el tribunal federal de Massachusetts contra la compa\u00f1\u00eda francesa Decathlon por una presunta infracci\u00f3n de sus derechos de marca registrada y diluci\u00f3n de marca. La controversia legal se origina por el dise\u00f1o de la l\u00ednea de zapatillas deportivas Kiprun de la marca europea, cuya letra lateral se asemeja al logotipo caracter\u00edstico &hellip;<\/p>\n","protected":false},"author":10,"featured_media":11079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,2599],"tags":[2606],"class_list":["post-11078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-legal","tag-new-balance"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"New Balance present\u00f3 una demanda ante el tribunal federal a Decathlon por una presunta infracci\u00f3n de sus derechos de marca registrada y diluci\u00f3n de marca.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana Paula 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