{"id":10571,"date":"2026-08-19T14:30:00","date_gmt":"2026-08-19T20:30:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=10571"},"modified":"2026-08-19T12:55:56","modified_gmt":"2026-08-19T18:55:56","slug":"openai-desplegara-formato-publicitario-en-chatgpt-para-el-mercado-europeo","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=10571","title":{"rendered":"OpenAI desplegar\u00e1 formato publicitario en ChatGPT para el mercado europeo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.podermexico.mx\/?s=OpenAi\">OpenAI<\/a> anunci\u00f3 que incorporar\u00e1 anuncios publicitarios en <a href=\"https:\/\/chatgpt.com\/\" title=\"ChatGPT\">ChatGPT<\/a> a partir del <strong>24<\/strong> de agosto en <strong>30<\/strong> pa\u00edses de Europa, incluyendo mercados como Espa\u00f1a, Francia y Alemania. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La medida aplicar\u00e1 tanto para la versi\u00f3n gratuita como para el plan de suscripci\u00f3n de menor costo de la herramienta, marcando la expansi\u00f3n europea del formato publicitario tras m\u00e1s de seis meses de pruebas iniciales en Estados Unidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La inserci\u00f3n de anuncios se gestionar\u00e1 mediante alianzas con las agencias publicitarias Publicis, WPP, Omnicom, MediaPlus, Havas y Dentsu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI precis\u00f3 que la publicidad estar\u00e1 identificada de forma independiente a las respuestas generadas por el agente conversacional, sin alterar los resultados ni permitir el acceso de los anunciantes a las interacciones de los usuarios. Tras superar los <strong>1,000 millones<\/strong> de usuarios activos globales en julio, el cambio busca generar ingresos adicionales para la infraestructura tecnol\u00f3gica e inversiones operativas de la firma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI anunci\u00f3 que incorporar\u00e1 anuncios publicitarios en ChatGPT a partir del 24 de agosto en 30 pa\u00edses de Europa, incluyendo mercados como Espa\u00f1a, Francia y Alemania. La medida aplicar\u00e1 tanto para la versi\u00f3n gratuita como para el plan de suscripci\u00f3n de menor costo de la herramienta, marcando la expansi\u00f3n europea del formato publicitario tras m\u00e1s de seis meses de pruebas &hellip;<\/p>\n","protected":false},"author":10,"featured_media":10572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[1238,797],"class_list":["post-10571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-chatgpt","tag-openai"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"OpenAI anunci\u00f3 que incorporar\u00e1 anuncios publicitarios en ChatGPT a partir del 24 de agosto en 30 pa\u00edses de Europa.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana Paula 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