{"id":10419,"date":"2026-08-11T16:30:00","date_gmt":"2026-08-11T22:30:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=10419"},"modified":"2026-08-11T13:29:23","modified_gmt":"2026-08-11T19:29:23","slug":"banco-santander-y-fira-lanzan-el-reto-sostenible-2026-con-2-4-millones-de-pesos-en-incentivos","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=10419","title":{"rendered":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA) presentaron el Reto Santander Sostenible <strong>2026<\/strong>, iniciativa que otorgar\u00e1 <strong>2.4 millones de pesos<\/strong> en capital semilla para premiar proyectos tecnol\u00f3gicos con impacto ambiental positivo en el campo mexicano. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El certamen dividir\u00e1 los apoyos en las categor\u00edas de Startups y PyMEs, entregando <strong>600,000 pesos<\/strong> al primer lugar, <strong>400,000 pesos<\/strong> al segundo y <strong>200,000 pesos<\/strong> al tercer puesto de cada modalidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa busca impulsar soluciones innovadoras orientadas a los sectores agropecuario, forestal, pesquero, alimentario y rural del pa\u00eds. Las inscripciones para emprendedores mayores de <strong>18<\/strong> a\u00f1os permanecer\u00e1n abiertas hasta el <strong>27<\/strong> de septiembre de <strong>2026<\/strong> a trav\u00e9s de la plataforma institucional Santander X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA) presentaron el Reto Santander Sostenible 2026, iniciativa que otorgar\u00e1 2.4 millones de pesos en capital semilla para premiar proyectos tecnol\u00f3gicos con impacto ambiental positivo en el campo mexicano. El certamen dividir\u00e1 los apoyos en las categor\u00edas de Startups y PyMEs, entregando 600,000 pesos al primer lugar, 400,000 &hellip;<\/p>\n","protected":false},"author":10,"featured_media":10420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[956],"class_list":["post-10419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-santander"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana Paula S\u00e1nchez\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.podermexico.mx\/?p=10419\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Poder M\u00e9xico - Donde los l\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\u00edtica y los negocios\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico\" \/>\n\t\t<meta property=\"og:description\" content=\"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.podermexico.mx\/?p=10419\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-11T22:30:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-11T19:29:23+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#blogposting\",\"name\":\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\\u00e9xico\",\"headline\":\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos\",\"author\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?author=10#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.podermexico.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-11-at-12.59.58-PM.jpeg\",\"width\":1280,\"height\":853},\"datePublished\":\"2026-08-11T16:30:00-06:00\",\"dateModified\":\"2026-08-11T13:29:23-06:00\",\"inLanguage\":\"es-MX\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#webpage\"},\"articleSection\":\"Empresas y Negocios, Santander\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.podermexico.mx\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?cat=60#listItem\",\"name\":\"Empresas y Negocios\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?cat=60#listItem\",\"position\":2,\"name\":\"Empresas y Negocios\",\"item\":\"https:\\\/\\\/www.podermexico.mx\\\/?cat=60\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#listItem\",\"name\":\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#listItem\",\"position\":3,\"name\":\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?cat=60#listItem\",\"name\":\"Empresas y Negocios\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/#organization\",\"name\":\"Poder M\\u00e9xico\",\"description\":\"Donde los l\\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\\u00edtica y los negocios\",\"url\":\"https:\\\/\\\/www.podermexico.mx\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?author=10#author\",\"url\":\"https:\\\/\\\/www.podermexico.mx\\\/?author=10\",\"name\":\"Ana Paula S\\u00e1nchez\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19ee16554e9e7586cb347184fe6e73083491a075c74c9d33aa7d22ebe4b90db8?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ana Paula S\\u00e1nchez\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#webpage\",\"url\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419\",\"name\":\"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\\u00e9xico\",\"description\":\"Banco Santander M\\u00e9xico y los Fideicomisos Instituidos en Relaci\\u00f3n con la Agricultura (FIRA)\",\"inLanguage\":\"es-MX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?author=10#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?author=10#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.podermexico.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-11-at-12.59.58-PM.jpeg\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419\\\/#mainImage\",\"width\":1280,\"height\":853},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/?p=10419#mainImage\"},\"datePublished\":\"2026-08-11T16:30:00-06:00\",\"dateModified\":\"2026-08-11T13:29:23-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/#website\",\"url\":\"https:\\\/\\\/www.podermexico.mx\\\/\",\"name\":\"Poder M\\u00e9xico\",\"description\":\"Donde los l\\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\\u00edtica y los negocios\",\"inLanguage\":\"es-MX\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.podermexico.mx\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico","description":"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)","canonical_url":"https:\/\/www.podermexico.mx\/?p=10419","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.podermexico.mx\/?p=10419#blogposting","name":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico","headline":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos","author":{"@id":"https:\/\/www.podermexico.mx\/?author=10#author"},"publisher":{"@id":"https:\/\/www.podermexico.mx\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.podermexico.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-12.59.58-PM.jpeg","width":1280,"height":853},"datePublished":"2026-08-11T16:30:00-06:00","dateModified":"2026-08-11T13:29:23-06:00","inLanguage":"es-MX","mainEntityOfPage":{"@id":"https:\/\/www.podermexico.mx\/?p=10419#webpage"},"isPartOf":{"@id":"https:\/\/www.podermexico.mx\/?p=10419#webpage"},"articleSection":"Empresas y Negocios, Santander"},{"@type":"BreadcrumbList","@id":"https:\/\/www.podermexico.mx\/?p=10419#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx#listItem","position":1,"name":"Home","item":"https:\/\/www.podermexico.mx","nextItem":{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx\/?cat=60#listItem","name":"Empresas y Negocios"}},{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx\/?cat=60#listItem","position":2,"name":"Empresas y Negocios","item":"https:\/\/www.podermexico.mx\/?cat=60","nextItem":{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx\/?p=10419#listItem","name":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx\/?p=10419#listItem","position":3,"name":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos","previousItem":{"@type":"ListItem","@id":"https:\/\/www.podermexico.mx\/?cat=60#listItem","name":"Empresas y Negocios"}}]},{"@type":"Organization","@id":"https:\/\/www.podermexico.mx\/#organization","name":"Poder M\u00e9xico","description":"Donde los l\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\u00edtica y los negocios","url":"https:\/\/www.podermexico.mx\/"},{"@type":"Person","@id":"https:\/\/www.podermexico.mx\/?author=10#author","url":"https:\/\/www.podermexico.mx\/?author=10","name":"Ana Paula S\u00e1nchez","image":{"@type":"ImageObject","@id":"https:\/\/www.podermexico.mx\/?p=10419#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/19ee16554e9e7586cb347184fe6e73083491a075c74c9d33aa7d22ebe4b90db8?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ana Paula S\u00e1nchez"}},{"@type":"WebPage","@id":"https:\/\/www.podermexico.mx\/?p=10419#webpage","url":"https:\/\/www.podermexico.mx\/?p=10419","name":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico","description":"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)","inLanguage":"es-MX","isPartOf":{"@id":"https:\/\/www.podermexico.mx\/#website"},"breadcrumb":{"@id":"https:\/\/www.podermexico.mx\/?p=10419#breadcrumblist"},"author":{"@id":"https:\/\/www.podermexico.mx\/?author=10#author"},"creator":{"@id":"https:\/\/www.podermexico.mx\/?author=10#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.podermexico.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-12.59.58-PM.jpeg","@id":"https:\/\/www.podermexico.mx\/?p=10419\/#mainImage","width":1280,"height":853},"primaryImageOfPage":{"@id":"https:\/\/www.podermexico.mx\/?p=10419#mainImage"},"datePublished":"2026-08-11T16:30:00-06:00","dateModified":"2026-08-11T13:29:23-06:00"},{"@type":"WebSite","@id":"https:\/\/www.podermexico.mx\/#website","url":"https:\/\/www.podermexico.mx\/","name":"Poder M\u00e9xico","description":"Donde los l\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\u00edtica y los negocios","inLanguage":"es-MX","publisher":{"@id":"https:\/\/www.podermexico.mx\/#organization"}}]},"og:locale":"es_MX","og:site_name":"Poder M\u00e9xico - Donde los l\u00edderes definen el futuro, exploramos tendencias y desciframos el mundo de la pol\u00edtica y los negocios","og:type":"article","og:title":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico","og:description":"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)","og:url":"https:\/\/www.podermexico.mx\/?p=10419","article:published_time":"2026-08-11T22:30:00+00:00","article:modified_time":"2026-08-11T19:29:23+00:00","twitter:card":"summary_large_image","twitter:title":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos - Poder M\u00e9xico","twitter:description":"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)"},"aioseo_meta_data":{"post_id":"10419","title":null,"description":"Banco Santander M\u00e9xico y los Fideicomisos Instituidos en Relaci\u00f3n con la Agricultura (FIRA)","keywords":null,"keyphrases":{"focus":{"keyphrase":"Santander","score":0,"analysis":[]},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-11 19:25:32","updated":"2026-08-11 22:57:30","seo_analyzer_scan_date":null,"focus_keyword":"Santander","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.podermexico.mx\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.podermexico.mx\/?cat=60\" title=\"Empresas y Negocios\">Empresas y Negocios<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBanco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.podermexico.mx"},{"label":"Empresas y Negocios","link":"https:\/\/www.podermexico.mx\/?cat=60"},{"label":"Banco Santander y FIRA lanzan el Reto Sostenible 2026 con 2.4 millones de pesos en incentivos","link":"https:\/\/www.podermexico.mx\/?p=10419"}],"_links":{"self":[{"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/posts\/10419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10419"}],"version-history":[{"count":2,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/posts\/10419\/revisions"}],"predecessor-version":[{"id":10422,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/posts\/10419\/revisions\/10422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=\/wp\/v2\/media\/10420"}],"wp:attachment":[{"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.podermexico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}