{"id":10154,"date":"2026-07-28T10:30:00","date_gmt":"2026-07-28T16:30:00","guid":{"rendered":"https:\/\/www.podermexico.mx\/?p=10154"},"modified":"2026-07-28T10:36:15","modified_gmt":"2026-07-28T16:36:15","slug":"hero-seguros-adquiere-grupo-cam-e-inicia-operaciones-en-el-mercado-mexicano","status":"publish","type":"post","link":"https:\/\/www.podermexico.mx\/?p=10154","title":{"rendered":"Hero Seguros adquiere Grupo CAM e inicia operaciones en el mercado mexicano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda del sector <em>insurtech<\/em> de origen brasile\u00f1o, Hero Seguros, concret\u00f3 la adquisici\u00f3n de Grupo CAM, entidad representante de Europ Assistance en M\u00e9xico, operaci\u00f3n con la cual formaliza su ingreso al mercado nacional. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La transacci\u00f3n se consolida como la primera adquisici\u00f3n en la trayectoria de la firma tecnol\u00f3gica, respaldada por los recursos de una ronda de capital efectuada en febrero de 2026 por <strong>35 millones de reales<\/strong>, encabezada por las firmas Headline y Actius. Con esta transacci\u00f3n, la empresa extiende su cobertura operativa a ocho pa\u00edses de Am\u00e9rica Latina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El co-CEO de la organizaci\u00f3n, Guilherme Wroclawski, detall\u00f3 que la compra de la estructura operativa local permite acelerar la distribuci\u00f3n de su cat\u00e1logo de productos financieros y de protecci\u00f3n de viaje en M\u00e9xico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el plano financiero, la corporaci\u00f3n report\u00f3 ingresos por <strong>215 millones de reales<\/strong> durante el ejercicio 2025 y proyecta alcanzar los <strong>400 millones de reales<\/strong> al cierre de 2026. Asimismo, la firma estima un incremento en su EBITDA para ubicarse en <strong>40 millones de reales<\/strong> durante el presente a\u00f1o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;La adquisici\u00f3n es un atajo para entrar en M\u00e9xico, comprando una estructura que nos permita llevar todo nuestro portafolio de productos, ganando tiempo y conocimiento del mercado local&#8221;, afirm\u00f3 Guilherme Wroclawski, co-CEO de Hero Seguros.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda del sector insurtech de origen brasile\u00f1o, Hero Seguros, concret\u00f3 la adquisici\u00f3n de Grupo CAM, entidad representante de Europ Assistance en M\u00e9xico, operaci\u00f3n con la cual formaliza su ingreso al mercado nacional. La transacci\u00f3n se consolida como la primera adquisici\u00f3n en la trayectoria de la firma tecnol\u00f3gica, respaldada por los recursos de una ronda de capital efectuada en febrero &hellip;<\/p>\n","protected":false},"author":7,"featured_media":10155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[2501,104],"class_list":["post-10154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-hero-seguros","tag-mexico"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hero Seguros concret\u00f3 la adquisici\u00f3n de Grupo CAM, entidad representante de Europ Assistance en M\u00e9xico, operaci\u00f3n con la cual formaliza su ingreso al mercado.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Poder 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